Why Does Union Square Ventures Keep Its Funds Small?
Rebecca Kaden says a small fund, even one that is only small relative to other funds, is easier to return, and the partners can be pickier. The firm wants the fund built from the bottom up. It starts from strong ideas about what it wants to do. It does not start from a requirement to own some set share of the universe of companies so the math works. The fund should not get bigger than that strategy allows. The number has shifted, and that shift was an ongoing conversation with the limited partners.
A small fund also lines up incentives. Results stay focused on how the portfolio companies perform, and the firm rallies around that. A very large fund can distort those incentives. That alignment is one part of the small-fund strategy that has held up.
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