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The Evolution Of Knowledge Through Digital Courses Guru Chris Castiglione

We've all heard the cliche: Learning is a lifelong pursuit. But that's traditionally only been true for the few with the time, resources, and connections to turn learning into a hobby. For centuries, continued education was a luxury. The digital age has turned that convention on its head, and Chris' work is at the forefront of that shift.

Our conversation with Chris is one you won't want to miss. Learn how learning itself is evolving, and how the internet will continue changing the fundamental ways we use and absorb information.

Updated on May 26
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Key Smash Notes In This Episode

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One Month started in 2013. They were teaching at General Assembly when coding schools just blew up and everybody all of a sudden wanted to learn the code. Chris was asked over and over again to teach HTML, and there was always a line outside the door. They wanted to scale this experience and offer it at a more affordable price.

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Ruby on Rails was the first choice because it was a young and hot language at the time. You could get started with it really easily and well-known companies like Twitter and Groupon were using it.

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The first year, One Month was the number-one course on learning to code. They were focused not just on coding, but specifically on learning to do it in just one month. As they broaden their focus and tried to become more of a "business school," they lost the focus and with it lost part of the original appeal.

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Pricing is something you might have to struggle with and do a lot of testing on to figure out what customers in your market are willing to pay. One Month had courses with different pricing and different value proposition for each, and that was really confusing for the customers. A simple annual price seemed easier for One Month customers to subscribe to.

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In the case of One Month, they offer for free all the content which helps their users to find the right course.

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In a now competitive field like code schools and lessons, people shop around and have more preconceived expectations, especially around pricing. One Month is often asked how they are different from Udemy, and why One Month courses cost more. Chris and Mattan have to constantly defend their value proposition. Meanwhile, in a more niche field, where there's no competition, schools can offer anything and sell it with ease.

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