Why Did People Say Google Search Would Never Make Money?

Aydin Senkut says traditional people spent 10 years insisting that Google search would never monetize and would never become a real business that could make real cash. A $5 trillion valuation later, the outcome sat about a thousand times past what people had said was possible. In a famous exchange, someone asked whether revenue could ever reach $100 million, and the reply was a goal of billions. The business is now closing in on $200 billion in revenue. He wishes he had kept the old comments.

Early at Google, he hoped the company would become a billion-dollar company. He was off by three orders of magnitude.