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What Is the Ring App Store?
Jamie Siminoff wants Ring to notice a missed visit the way a person would, and Ring launched an app store so other groups can build specialized home apps Ring will not build itself.
Gardeners who usually come on Tuesday at 11 a.m. still have not arrived at 4 p.m., it is not a holiday, and there are no email receipts. Instead of another weekly alert that the gardeners are here, the note says it is four o'clock and they did not show up, then asks whether to call them or ping them. He is unsure the product will reach the next step, and he still pictures the assistant calling and reporting they will be there tomorrow. Owning a home is the greatest thing you can have and probably the biggest investment, and it is also a hassle that takes mental cycles, with things breaking and a security side to watch. In the neighborhood, the same judgment can bring everyone together.
His mother-in-law lives alone, so he wants to buy an app that watches her walk outside and checks whether she is limping today versus yesterday, or whether she did not leave the house for five hours. Ring leaves the long-tail specialized verticals to other groups, especially with AI. A person can already build a Ring app today. Tens of apps are in the store, the store is growing, and they are still figuring out the new concept. The reason to build one is how many customers a Ring app can hit, even when the store sounds like only 10-ish people and not very popular. The plan is to start humble and get bigger.
From Nearly Bankrupt to $5B+ Revenue, with Ring Founder Jamie Siminoff ·