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Why Did John Coogan Leave Soylent? · The Social Radars

The Social Radars

John Coogan, Co-Founder & Host at TBPN

In the latest Social Radars episode, we turn the tables on John Coogan of TBPN. Now he's answering the questions instead of asking him. We especially liked talking to John because he shares a similar philosophy to us: instead of attacking your subjects, which is easy and boring, ask them the question that will yield the most interesting answers.

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Notes

  1. John Coogan left Soylent because the company was pretty mature, he was running e-commerce, and the business no longer needed a software team. Full answer

  2. John Coogan says Lucy gum took 10 years to reach the size of Soylent because marketing stayed much more targeted on purpose, which meant way lower growth… Full answer

  3. John Coogan stopped climbing toward a sale of a documentary to Netflix or HBO because the money was not enough and the film would become a hit piece. Full answer

  4. John Coogan had no idea the show would be live, no idea it would be daily, and no idea it would amount to a modern television show. Full answer

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