Adam Robinson
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Growth After Headcount · $8.6M ARR, Nobody's Touched It In A Month — Adam Robinson (RB2B)…
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Why Won't Adam Robinson Chase $100 Million ARR?
Asked by Haris Odobasic whether RB2B can reach $100 million ARR, Adam Robinson RB2B says he will not try to take this business there. Leads and intent data churn more than a system of record, such as a CRM, or the email tool an ecommerce store treats as its CRM. Customers have many reasons to rip the product out, so the category is not sticky enough for that goal.
Retention, his earlier company, ran with six people from launch through 13 million ARR. That took three and a half or four years, and those six were flooded: sales demos, onboarding, a person on every support ticket, a sales assistant, product marketing, and a CTO. Six people sounds lean. RB2B is leaner. Nobody is touching it, and
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What Is an Autonomous Business?
Adam Robinson says an autonomous business is one designed from the start to run itself, not a pile of agents with three founders still working around the clock. He built RB2B with ordinary off-the-shelf AI because a simple product and a LinkedIn audience let one person cover work that used to take a much larger support team. He puts that gain at about a thousand times.
A founder who started from a copy of the product took the other path. That version promised AI would qualify website visitors, add context, and send the outreach, which amounts to a business full of agents. That founder was still on eight customer calls a day, and the co-founders were working nine-nine-six. Nobody on the RB2B
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Why Has RB2B's CTO Not Touched the Code?
Adam Robinson says his CTO has not touched the RB2B code in over a month, and the LinkedIn posts three times a week are not even about the product. The company was built so off-the-shelf AI could do the customer work a team used to do, which required a product simple enough that software could answer people.
Intercom's support agent, Finn, is the tool that made that practical. RB2B launched in 2024, when Finn resolved about 25 percent of tickets. New features stayed off the roadmap so the documentation, plus a look at the customer's account, could handle nearly every question. Finn now resolves 98.6 percent of RB2B tickets. Buyers do not talk to sales. The homepage makes the product obvious
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Does 6sense Have a Bigger Problem Than AI?
Adam Robinson says 6sense's bigger problem is not AI versus a lack of AI. The product concept got a lot of early traction and has not held up, which he calls a common pattern in tech.
A lot of companies in the free-money era got farther than they should have. Tech firms were buying other tech constantly, money was cheap, and once a venture investor came in, the rest of the portfolio often bought the product. He has not heard a single buyer call 6sense obviously amazing. Most people bought it to be part of the moment: everyone was doing it, it was intent data, and it was hard to tell whether it worked. When money is free, that is a small problem. It is a large problem now.
The companies goi
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Why Did Adam Robinson Start Posting on LinkedIn?
Adam Robinson started posting on LinkedIn to spread awareness for a Shopify app. People follow people, not companies, so a personal profile was the quickest way to reach buyers who, at the time, would purchase in one second after he explained the product.
He wrote about the founder journey because store owners were on a similar entrepreneurial path and strong built-in-public writing from someone at his stage was scarce. Through 2023, when outbound sales operations stopped working and many software companies downsized, honest posts drew a hundred times the engagement of posts aimed at ecommerce stores. Over Labor Day weekend that year, a post about business development shrinking, the team be