Smash Notes

Back to #14 — Alex Snodgrass — Food for Thought, with Alex Snodgrass.

What Is the Hardest Thing About Running a Food Blog

The more you grow, the bigger the audience, and the bigger the demand to engage. Alex benefited a great deal from hiring people to take on the non-core parts, and focusing on her recipes.

Transcript

#14 — Alex Snodgrass — Food for Thought ·

Below the Line with James Beshara

More from this episode

  1. Who Is Alex SnodgrassAlex is a social media influencer and the foodie behind The Defined Dish.
  2. What Was Alex Snodgrass's First Live Show Like?With 50,000 followers on her blog/instagram, Alex had a great time doing a live show in-front of real humans who showed up to share how her work changed their…
  3. What Was It Like to Host Hundreds of People for a Dining ExperienceIt was very overwhelming because people wanted to see Alex as if she's a celebrity, while she never thought of herself that way and just wanted to share…
  4. Why Would People Come to Meet the Creator of the Defined Dish LiveIt was strange for Alex Snodgrass to know that people wanted to meet her. Why would they?
  5. What Was Alex's Husband View on Her BlogHe was very supporting and encouraged her to go 110% on it, to make sure that it would turn into a valuable business, instead of slow-burn her time.
  6. How Does Alex Snodgrass Make the Defined Dish a SuccessIt took a few years for her to realize that although she was a food blogger, it didn't mean she had to do what everyone else was doing.
  7. Why Do People Love the Defined DishAlex loves what she does and she is 100% focused on making recipes that she enjoys. Her followers know that and come for the special feel.
  8. Have You Ever Being Brought to Tears With a Social Media CommentSome random person on Instagram tried to shame Alex for spending too little time with her kids.
  9. How Does Alex Snodgrass Say She Avoids Offending the Defined Dish Followers?On Below the Line with James Beshara, Alex Snodgrass says she cannot.
  10. Should an Influencer Work With a Management FirmYes. They negotiate on your behalf and know how to create partnership that benefits both parties.
  11. When Was Alex Snodgrass Ready to Sign a Manager?On Below the Line with James Beshara, Alex Snodgrass of The Defined Dish says signing a manager a year earlier would not have made sense.
  12. What Were the Three Stories That Have Shaped Alex Snodgrass(1) Study abroad was a great experience that broaden Alex's world view and connected her to her ambitions.
  13. How Can a Founder Take Care of Their Mental HealthAlex struggled with anxiety after having her child. She realized she had to take care of herself before being able to take care of the people around her.

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