When Does Alex Snodgrass Say an Influencer Should Sign With a Management Company?

On Below the Line with James Beshara, Alex Snodgrass of The Defined Dish says signing a manager a year earlier would not have made sense. She had a voice, but she had not yet seen that the brand could be a product line, events, and speaking, rather than sponsored posts alone. The turn came when a meal-prep partner sold her recipes under her name and the food in another city did not taste right. That work was outside what she knew, and it was when a manager reached out. She later signed with Digital Brand Architects, the Los Angeles firm called DBA. Her manager, Denise, negotiates partnerships. Snodgrass still picks who she works with.