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Back to Making DNSimple (Changelog Interviews #637), with Anthony Eden.

Why Won't DNSimple Start Generative Domain-list Search?

DNSimple is small enough that the company has not applied machine learning to all the data coming through. The generative part is not so interesting. One panelist says learning from the amount of data could be interesting. The work is feasible, and the team is looking at ways to do the job better without putting things at risk. An objective for the year is to figure out the place of generative AI at DNSimple, if any place exists other than internal use. Both panelists say the answer could be no, and one adds that more capable models probably fit in somewhere.

DNSimple added an export of domain lists as a CSV file. Rule sets for filtering would otherwise need an interface for every field or off-the-shelf search tooling. One panelist says generative AI might handle the filter and might use context from the rest of the internet. DNSimple will not start an implementation until a safe use policy exists, because customer data cannot be put at risk while unknowns remain and the field moves so fast.

Llama 4 just dropped or is dropping. One panelist believes the context window is 10 million tokens and says it makes a domain-list prompt easier, with no fine-tuning and no rag, because the model is pre-trained on the internet and so much information can go into the prompt. A team member tried counting top-level domains. For co.uk, UK is the top-level domain, while many people treat co.uk as the top-level name.

Transcript

Making DNSimple (Changelog Interviews #637) ·

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  1. How Did DNSimple End Up Half a Registrar?On the show, domain registration at DNSimple is now mostly equal to operational DNS.
  2. How Did No Outside Money Let DNSimple Win Big Companies?On the show, DNSimple has never grown a ton aside from the very early days.
  3. How Did a Language Model Never Run the Rails Test?On the show, a weekend try to get a language model to run the test on a fresh Rails project failed.
  4. How Did a Forgotten Domain Make DNSimple Demand Proof?DNSimple requires a person to prove they actually have the rights before a domain that used to be with DNSimple comes back into DNSimple.
  5. How Did Let's Encrypt Turn Certificates Into a Click?On the show, Let's Encrypt solved one of the biggest gaps in the internet security space and changed the world of the internet.
  6. How Did Tailscale and Raycast Make Cineplex Login Easy?On the show, Tailscale installed on everything replaced a memorized home address with a network-friendly name that search can reach.
  7. Why Are Name Availability Checks So Hard for DNSimple?The hard part of suggesting domain names is not coming up with words to string together and suggest.
  8. Why Do Attacked Registries Get Paid While Registrars Innovate?On the show, the domain business is lopsided. Innovation happens at the edges, at the registrars, and the money gets sent to the core, at the registries.
  9. How Did DNSimple Grow Slowly With Costly Domain Keywords?On the show, DNSimple stays in business and continues slow growth by focusing on positioning and how the team uses words.

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