How Did GoDaddy Push Anthony Eden to Start a Registrar?

GoDaddy was holding a personal domain in 2010, and the domain name system screen was horrible. Constant upsells made the setup feel pointless for someone who had already worked in the domain space since the late 1990s.

The response was to stop using GoDaddy for that job and start a registrar instead. Years of working for other people had supplied the experience, and 2010 felt like the moment to take the work into his own hands.