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How Did a Developer Niche Hold for 10 Years Beside Godaddy, Amazon Route 53, Google, and Microsoft Azure?

The niche was engineers and developers building web apps. They wanted to set domain records and leave, without hosting and without an email provider bundled in. The same approach was still the plan 10 years later.

GoDaddy was already a giant. Amazon Route 53, then Google, then Microsoft Azure each took plenty of business. The bet was that a developer niche still had room, because developers do not want to think about domain name system details.

Geek at Sea · Anthony Eden, Founder and CEO of DNSimple · at 10:00 · ·Transcript

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