Smash Notes
Will AI Replace Brand Guidelines? · First of Kind

First of Kind

Electric Feel with Colin Dunn

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Notes

  1. Colin Dunn chose daycare over a nanny because he felt the social environment would help his child's development. Full answer

  2. Colin Dunn got into graphic design by making NBA fan art in high school, before he knew the work was a career. Full answer

  3. Colin Dunn says the definition of a real problem is very different if a company is funded by venture capital. Full answer

  4. Colin Dunn says Visual Electric is about half the size it would be in a pre-AI world. Full answer

  5. Colin Dunn says the skill left over, once design tools get easier and everyone can make things, is taste and the ability to tell a story. Full answer

  6. Colin Dunn says AI lets you design at full fidelity from the beginning. Full answer

  7. Colin Dunn says complicated interfaces usually exist because the models are not good enough, and once the models get good enough the interfaces become very… Full answer

  8. Colin Dunn says the most surprising thing about the CEO and chief designer role is how weak his attachment to being the designer has been. Full answer

  9. Colin Dunn calls the best career advice getting in touch with what is uniquely motivating and figuring out how to optimize for it. Full answer

  10. Colin Dunn says designers are uniquely positioned in 2025 to be great founders because taste is the new skill. Full answer

  11. Colin Dunn says AI models are going to replace brand guidelines, and the entire creative production process is going to be remade in the image of AI. Full answer

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