Smash Notes
Why Do People Credit Steve Jobs for Someone Else's Lines? · First of Kind

First of Kind

Everett Katigbak: Indie Streak

What do Anthropic, Facebook, Pinterest and Stripe all have in common? Everett Katigbak has played a foundational creative role at some of the most iconic brands in technology. His film work documents the stories of seminal figures who have shaped culture, such as his documentary projects on Stewart Brand and Luis Valdez. In this in-depth conversation at…

Notes

  1. Everett Katigbak means intimacy, not scale. At Facebook the company was described by the scale of the network, the investments, and the valuation. Full answer

  2. Everett Katigbak moved to San Francisco because getting to the city came first. Full answer

  3. Facebook's Analog Research Lab was a physical way to argue about what the company stood for. Soleio says a startup would not obviously build one at that stage. Full answer

  4. Everett Katigbak joined companies before they were big and before other people saw anything in them. Colleagues asked why. Full answer

  5. Soleio says Figma, a company he helped build, created prosperity for somebody in Minnesota to buy a first home. Full answer

  6. People credit Steve Jobs for lines from a Stanford speech that someone else planted. Everett Katigbak was drawn to Stewart Brand because of that gap. Full answer

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