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What Is the Fuck Cars Movement? · First of Kind

First of Kind

Joseph Cohen: Infinite Ride

What if you designed a new class of vehicle from the ground up? Joseph Cohen first cofounded Universe, the mobile-first website builder, before turning his attention to the physical world. He and his brother Eddie Cohen now run Infinite Machine, an automotive company reimagining how people move through cities — not with cars, but with something entirely…

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Notes

  1. What Is Infinite Machine? at 2:01

    Joseph Cohen says Infinite Machine exists to make the best non-car vehicles in the world and rethink how people get around cities. Full answer

  2. What Vehicles Does Infinite Machine Make? at 4:25

    Joseph Cohen says Infinite Machine makes two vehicles right now: the P1, a super high-end electric seated scooter he calls a roadster, and the Alto, a… Full answer

  3. Why Did Joseph Cohen Start Infinite Machine? at 7:37

    Joseph Cohen started Infinite Machine after his Vespa was stolen in early 2020. Full answer

  4. What Does Infinite Machine Mean by Non-car? at 28:20

    Joseph Cohen says Infinite Machine uses non-car because there are not great words yet for the emerging category of vehicle. Full answer

  5. What Is the Fuck Cars Movement? at 30:27

    Joseph Cohen describes the fuck cars movement as a massive Reddit community with hundreds of thousands of people. Full answer

  6. What Hole Did Apple Leave in the Physical World? at 33:06

    Joseph Cohen says Infinite Machine hopes to fill part of the hole Apple left in how technology looks and feels in the physical world. Full answer

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