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How Did NeXT Get Steve Jobs Back Into Apple? · Founders

#420 Steve Jobs In Exile

What I learned from reading Steve Jobs in Exile: The Untold Story of NeXT and the Remaking of an American Visionary by Geoffrey Cain. Made possible by: Ramp: https://ramp.com Axon by Applovin: https://axon.ai/founders Vanta: https://vanta.com/founders

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David Senra

Notes

What Did Paul Rand Charge for the NeXT Logo? at 8:30

David Senra, reading Geoffrey Cain, says Paul Rand's price for the NeXT logo was $100,000, whether or not NeXT used it. Full answer
How Much Did Ross Perot Invest in NeXT? at 16:29

David Senra, reading Geoffrey Cain, says Ross Perot put $20 million into NeXT for a 16% stake and became the company's largest outside shareholder. Full answer
Why Did NeXT's Chip Designers Quit After Their Bonuses? at 19:24

David Senra, reading Geoffrey Cain, says NeXT's chip engineers, Big Dave and Little Dave, took $25,000 bonuses and quit. Full answer
What Did Steve Jobs Learn About Overplaying His Hand? at 32:45

David Senra, reading Geoffrey Cain, says Steve Jobs learned never to overplay his hand after a higher-margin IBM deal collapsed. Full answer
How Did NeXT Count Unsold Computers as Sales? at 35:54

David Senra, reading Geoffrey Cain, says NeXT booked machines sent to distributors as sales even when no customer had bought one and no money had changed hands. Full answer
What Did Steve Jobs Learn From Failing at NeXT? at 38:54

David Senra, reading Geoffrey Cain, says NeXT taught Steve Jobs something he never learned at Apple: how to turn failure into fuel. Full answer
Who Did Steve Jobs Feel He Worked for? at 45:28

David Senra, reading Geoffrey Cain, says that by November 1995 Steve Jobs felt he worked for most of the people doing the brilliant work. Full answer
How Did NeXT Get Steve Jobs Back Into Apple? at 47:46

David Senra, reading Geoffrey Cain, says NeXT got Steve Jobs back into Apple because a product manager named Garrett Rice called Apple, and Jobs then showed… Full answer
Did Steve Jobs Care About the NeXT Sale Price? at 51:52

David Senra, reading Geoffrey Cain, says Steve Jobs did not care about squeezing every penny out of the sale of NeXT. Full answer

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