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Why Did Microsoft Do a Gizmodo Interview? · GeekWire

GeekWire

Exit interview: Microsoft’s comms chief on CEOs, reporters, what he got wrong, and stories that stuck

This week: Microsoft’s longtime communications chief, Frank X. Shaw, looks back on nearly three decades of telling the company’s story as he prepares to leave at the end of the year. Joined by veteran Microsoft reporter and GeekWire contributing writer Mary Jo Foley, Shaw talks about working for Bill Gates, Steve Ballmer and Satya Nadella, the mistakes…

Notes

  1. Why Did Microsoft Do a Gizmodo Interview? at 13:35

    Frank X. Full answer

  2. Is Today's Media Shift Just Blogs All Over Again? at 17:31

    Frank X. Shaw says the shift in media today is not an exact repetition of what happened with blogs and social media. Full answer

  3. Was Rob Guth Right About Positive Coverage? at 23:07

    Frank X. Shaw says Wall Street Journal reporter Rob Guth was right. Full answer

  4. Why Didn't Steve Ballmer Study Computer Science? at 26:58

    Frank X. Shaw says Steve Ballmer did not study computer science because a high school math teacher set him on a math journey he loved. Full answer

  5. Why Did Microsoft Stop Chasing Small Corrections? at 30:07

    Frank X. Shaw says Microsoft stopped chasing every small correction because the effort does not scale. Full answer

  6. Is AI Making Communications Better or Worse? at 41:31

    Frank X. Shaw says the effect is a little bit mixed, because AI is a tool. Full answer

  7. Why Did the Vanity Fair Lost Decade Story Stick? at 47:36

    The Vanity Fair lost decade story stuck because every reporter kept citing it in interviews with Microsoft for four years. Frank X. Full answer

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