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Back to FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work, with Trina Spear & Heather Hasson.

How Did Figs Start Selling Scrubs?

Heather Hasson says Figs started selling scrubs out of her car in emergency rooms, after a short path from a favor to a product.

In 2010 in Los Angeles she bought fabric off the shelf, made a pattern, hired a sewer, and sewed about 30 sets. They were forest green with a bright yellow Figs label. She sent them to a couple of clinics and did not think of it as a company. The shift came over coffee with a nurse practitioner. Hasson asked what her friend was wearing and called the scrubs garbage. In college anatomy, scrubs were one size, so she had worn extra-large ones and rolled them up. She drove to strip-mall scrub stores, found the same clothes, and tailored a pair. The friend, who worked at Cedars, called and asked for another pair. Then one of that friend's friends asked too.

Most hospitals did not hand scrubs out. A very small share put them in vending machines, and most people bought their own. The stores mixed the clothes with cardboard boxes, bedpans, and crutches. The workers she talked to were not angry. They said the clothes were simply what they wore. Hasson was upset that people who save lives had to wear boxy, scratchy scrubs every day. She had no money. A manufacturer believed in the idea and backed a first run she puts at about 15,000. She found people on Craigslist for a photo shoot, put the designs on a website, and started selling from the car.

Transcript

FIGS: Trina Spear and Heather Hasson. The $2.5 Billion Scrubs Brand That Investors Said Would Never Work ·

How I Built This with Guy Raz

More from this episode

  1. What Happened When Figs Stock Fell From 50 to 5?Trina Spear and Heather Hasson say they fell off a Forbes list of wealthy women the year after Figs stock went from $50 to $5.
  2. How Did a Trip to Kenya Lead Heather Hasson to Figs?Heather Hasson says a trip to northern Kenya is what led her to Figs. Her handbag business had collapsed after her partner died of lung cancer.
  3. Why Do Most Medical Workers Buy Their Own Scrubs?Trina Spear says most healthcare workers buy their own scrubs because hospitals were not paying for them.
  4. How Did Trina Spear Sell Scrubs Out of a Car?Trina Spear says Heather Hasson told her that working together meant selling scrubs out of the car.
  5. How Much Did Trina Spear Invest in Scrubs?Trina Spear put $70,000 into the scrubs company, half of a $140,000 retirement account she liquidated while she was still paying off business school debt.
  6. How Did Figs Ship Its First Orders?Guy Raz says that in early 2013 Trina Spear left Blackstone, moved to Los Angeles, and she and Heather Hasson shipped Figs orders from the apartment they…
  7. Why Do Figs Scrubs Cost Only a Little More?Trina Spear says Figs spent about double what rival scrub makers spent on the product and still charged only about 15 to 20 percent more.
  8. Why Did Investors Reject Figs?Trina Spear and Heather Hasson say investors turned Figs down about three to four hundred times.
  9. Why Did Thomas Tull Invest in Figs?Trina Spear says Thomas Tull invested in the Figs seed round and the Series A, then in 2017 bought out the other investors.
  10. How Much Did Figs Spend Fighting a Lawsuit?Heather Hasson says Figs spent $40 million fighting a lawsuit she puts at $800 million, and that the money was worth spending because she and Trina Spear…
  11. Why Did Figs Go Public in May 2021?Trina Spear says Figs went public in May 2021 because the company should be a public company, not because 2020 was a year to cash in.
  12. Why Is Net Worth Not the Same as Self-worth?Trina Spear says net worth is not self-worth, and a founder cannot tie either one to a stock price.

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