Why Were Kevin Systrom and Mike Krieger a Good Instagram Match?

Kevin Systrom told the Partners podcast that he and Mike Krieger both wanted to make things, and Systrom's dream was a product used by a huge number of people. Krieger was the friend with a useful answer, and he spent weekends building rather than scrolling Facebook. Systrom was working on Burbn, a 2009 check-in app that could carry photos, and an investor offered $50,000 if he would find a cofounder, pointing at pairs behind Google and YouTube. They tested the partnership at a cafe near Krieger's house by splitting a made-up project for one night. At the Caltrain station, before Krieger left for his job, Systrom asked him to join Burbn. Krieger's answer was "Count me interested."