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Back to Inside fal’s $1.65B Series E & F Led by Sequoia & Bessemer, with Burkay Gür & Gorkem Yurtseven.

Why Does Fal Have No Pure Managers?

fal co-founders Burkay Gür and Gorkem Yurtseven say fal has no pure managers and does not plan to add them. fal is flatter than a typical startup, and the deepest reporting line is two levels, by design. The management layer is what they call super individual contributors: people strong enough at the job to do hands-on work and also lead teams. fal also has four forward deployed engineers.

Teams form around people in the group who are unusually good. Strong hires come in, leaders emerge, and teams gather around them. Leadership has been built that way from the start, even before the super individual contributor name was in use.

The shape has a limit. Communication bottlenecks show up while scaling, and a central problem is how to keep a growing team aligned. Check-ins keep fal flat until something breaks, rather than adding management layers in advance.

Transcript

Inside fal’s $1.65B Series E & F Led by Sequoia & Bessemer ·

Sourcery

More from this episode

  1. Why Is Generative Media One of Only Three Product-market Fits in AI?fal co-founders Burkay Gür and Gorkem Yurtseven say AI has three product-market fits: search, coding agents, and generative media.
  2. Why Did Fal's Image Business Come Back?fal co-founders Burkay Gür and Gorkem Yurtseven say about half of fal's revenue now comes from video models and half from image models.
  3. Who Pays $5 for a Five-second AI Video?fal co-founders Burkay Gür and Gorkem Yurtseven say a five-second video priced at five dollars still found essentially infinite demand.
  4. How Did Fal Move From Data Infrastructure to Image Models?fal co-founders Burkay Gür and Gorkem Yurtseven say fal started in 2021 as a compute company, before the current AI wave.
  5. Why Did Coinbase Make Candidates Pass a Crypto Quiz?Burkay Gür says Coinbase made candidates pass a crypto quiz posted on Reddit before anyone on the team would take a phone call.
  6. Why Does Fal Send Engineers Home on Weekends?fal co-founders Burkay Gür and Gorkem Yurtseven say fal looks for agency, hunger, and humility in engineers.
  7. Why Can't a New AI Model Buy Its Own Inference Compute?fal co-founders Burkay Gür and Gorkem Yurtseven say a lab with a new model has to plan inference compute before the launch.
  8. How Did Fal Get Its Name?fal co-founders Burkay Gür and Gorkem Yurtseven say fal is the initials of features and labels, two old machine-learning terms from before the current AI wave.
  9. Has AI Taken Hollywood Jobs Yet?fal co-founders Burkay Gür and Gorkem Yurtseven say AI has had zero impact on Hollywood labor so far.

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