Why Did Fal's Image Business Come Back?
fal co-founders Burkay Gür and Gorkem Yurtseven say about half of fal's revenue now comes from video models and half from image models. The move from images to video was fast. Video revenue started at zero and reached about 70 percent, and video looked ready to take over completely. Image models looked finished, and everything ahead looked like video.
Image editing models brought image work back. Edited frames also help video models, which interpolate between frames more effectively. Image revenue that looked like it was dying made a comeback, and the split settled at half and half.
Video is still early. The best model makes about 10 to 12 seconds, and newer ones may reach about 30 seconds. Until real-time streaming in very high definition is possible, usage keeps rising. Longer clips and higher resolution make the cost rise exponentially, because inference needs more attention and resolution multiplies the pixels. The output is still rudimentary, so there is more money to be made.
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