How Does Donovan Say You Fail a Launch?

Donovan, a front-end developer in Dublin and a reader of Amy Hoy's book Just Fucking Ship, tells Alex Hillman that a launch does not score points for perfection. There is always something to improve next time, and seeing those flaws is useful. The only way to fail, he says, is never to pull the trigger. He had hinted at the launch for a week or two, then spent the day itself spreading the word. He was nervous that it might work, because he had never had to handle success. Once the offer was live, he counted that as the win and kept learning as he went.