What Led You To Building A Swimming Pool Niche Site

Mat shares his motivation behind building SwimUniversity, a niche site around swim pool and hot tube care, which was making $400k/y, pre-Amazon's cut on affiliate commissions.

The Failory Podcast · 17 Years of Online Ventures, with Matt Giovanisci of Swim University · at 3:42 · May 12th, 2020 ·Transcript

On this episode

Who Is Matt Giovanisci at 2:31
What Led You To Building A Swimming Pool Niche Site at 3:42
What Made You Want To Be A Founder at 5:05
What Was (failed Startup) Spruce About at 8:56
What Were The Motivations Behind Spruce at 20:31
Is There Any Space In The Market For Spruce Nowadays at 23:37
Why Does Matt Share Failure & Mistakes So Transparently at 27:01
What's Swim University (matt's +$35k/mo Niche Site) About at 33:38
How Has Matt Grown A Site Almost 5m Visits/year at 34:20
Were Your Failed Startup Lessons Useful Somehow at 42:17
What Keeps You Working On Your Online Ventures at 47:02
What Are The Most Common Content Marketing Mistakes at 50:51
What Would You Tell Former Self After Failing at 59:01