What Does Buster Benson Think Peloton Gets Right About Social Fitness?

Buster Benson says he is a fan of Peloton and that the company has mastered the pieces of game design that still matter. He does not call it gamification anymore. He likes the count of days a rider has shown up, the sense of being in a class while at home, the shout-outs, and the high-fives with people on the bike at the same time. A rider can compete with herself or with friends, even on a different schedule. Asked whether social, game-like products still have room, he points at that mix. It is the lesson he took out of Health Month, used by a company that is not his.