Smash Notes

How Does Ryan Hickman Decide What Epic AI Should Build Next?

Ryan Hickman would rather put 100 people on a phone call than into self-serve software nobody has used. Someone at Epic AI checks that they understand the offer, need it, and hear the same offer in Epic's own pages. Where the call fails, the team knows what to fix. He says a new Epic product can reach about $20,000 in monthly recurring revenue within three months. Polished pricing pages and videos often stall under $100 a month because nobody heard a customer. His order of work is a WordPress page, or another builder, up immediately, a HubSpot calendar on it, and conversations. One dollar a month can become $100 and then $1,000 when the value is obvious.

The Failory Podcast · From 50k Users in 6 Weeks to Shutting Down, with Ryan Hickman · at 48:05 · ·Transcript

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