Why Did Bernard Huang Shut Mosec Down If Customers Liked It?

Bernard Huang says Mosec was not killed by angry customers. People told the team they loved the product. He locates the failure in execution, and he gives the largest share to shiny-object syndrome, which he calls common among young founders. Instagram had sold to Facebook for a billion dollars, and friends were excited about products that looked cool. Mosec was a business-to-business tool and it was not sexy, so the founders kept asking if the grass was greener. He now quotes the advice he wishes he had used. If something works, makes money, and has traction, keep chopping wood until you are rich or it stops working.