How Did Pat Walls Go From Delite to Starter Story?

Pat Walls ended Delite soon after a Y Combinator rejection. The will was gone, and the idea had belonged to his roommate. He still wanted to start something. He calls it catching the startup bug. He left a job he disliked, moved to New York, and took another software role. No one would co-found with him, so he went alone, on work he could do at night without ducking out for sales calls. He studied marketing writing, read Indie Hackers, and spent three weeks on a pet-niche affiliate site despite not owning a dog. He lost interest, scrapped the pets, and wrote about entrepreneurship instead, as a way to learn blogging and meet people. The new site was Starter Story.