Smash Notes

Why Does Rosie Sherry Say Communities Die?

at 43:56

From the episode: #097 – Paying It Forward with Kindness to Build a $1.2MM Community with Rosie Sherry of Ministry of Testing

Answer

Rosie Sherry, founder of Ministry of Testing, tells Indie Hackers that a lot of communities never take off because they want a result immediately. If it does not arrive, people decide the community is not working. That forgets the person behind the account. Someone can vanish for a few months and still belong when they come back. She says Ministry of Testing and Indie Hackers are the two places she has seen choose long-term kindness over quick tricks to raise engagement. She had her head down in the admin of her own community and had not found many others with that same instinct.

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