Courtland Allen

To stay motivated on Indie Hackers podcast, Courtland committed to releasing at least 100 episodes, and to force himself to actually do it, he named the first episode "001", thus leaving a constant remind that he wasn't done yet, at least not until the episode count hit a 100.

You should know what you want to get out of it. If the download numbers are not huge at the start, and most likely they won't be, then you need a reason to keep you motivated. A podcast could be a great idea for growing your business, or to meet new people. Commit to a set number of episodes and don't quit.

Prepare in advance, and make sure that you allocate plenty of time to work on the podcast. Not only will you actually enjoy the process if you give it enough time, but your show will be better for it.

Practice makes perfect. Courtland says the podcast was nerve-wracking for him the first time because outside of editing, very little was actually in his control.

Generally speaking, if you are doing an interview style podcast, your audience is going to listen to your guest most of the time, and judge the show by their performance. Your job is to set the guest for success.

He did not want to start a podcast, but when Jeff Meyerson volunteered to help, and gave Courtland an entire playbook on doing a podcast, Courtland had no choice. He started a podcast.

When preparing for Indie Hackers podcast interviews, Courtland would typically spend a few hours on research: reading about his guests, what they have written, listen to podcast where they have spoken before, reading show notes ...etc. Good preparation could mean a difference between a great and a mediocre interview.

He recommends planning to ask deeper questions, combining something he wants to know with something the guest is passionate about, thus helping the guest be more energetic and engaged with the answer. The other trick is to position the questions in way that his audience can relate to the most, making them very curious to hear the answer.

Lastly, Courtland says that if you

Podcast could have a huge long-term value to a business.

Indie Hackers podcast started as a side project and has been that way for two years. People would read the website blog and the forum, and then come to listen to the podcast. Lately, however, it has flipped, where people are now discovering the podcast first, and then visiting Courtland's website.

Courtland Allen told the Record Edit Podcast that Indie Hackers averaged about 40,000 downloads an episode within 60 days of release. He started the show in February 2017. Downloads rose when he published on schedule and fell when he skipped episodes, then caught up once he recorded again. The step up came when the show went from one episode a week to two. Monday stayed an hour with a founder making hundreds of thousands or millions a year. Friday's Quick Chat was half an hour with someone from the community, often making little money, and faster to produce. Full episodes still drew about 50 percent more downloads than the Quick Chats.

Price for the amount of time that you are saving the host. Courtland was immediately sold on Bradley's podcast editing services because it was saving him hours every day.

An editor who knows what they are doing will 100% do a better job at editing than a host would, giving the host more time to focus on all the other things that still need to be done.

While just starting out, Courtland Allen was set on doing the indiehackers.com podcast completely on his own, not so much because he did not need help, but because he did not have the time to hire the right person, to train them, get them up to speed..etc.

Bradley Denham was persistent, he kept asking, and eventually he sent Courtland an audio file with and without Bradley's edits. There and then it became apparent that Courtland could use an editor, and Bradley was his top choice.

On Company of One, Channing Allen explains life after Stripe acquired Indie Hackers, the site he runs with his brother Courtland Allen. Day to day it is still the two of them. They wake up, look at their own roadmap, and judge the work by whether they are inspiring and educating people who run small businesses. They are Stripe employees on paper. The real contact with Stripe is the resources they did not have before: a design team, a marketing team, and the corporate team, plus advice when they ask. Decisions otherwise stay inside Indie Hackers. The deal worked, he says, because Stripe did not turn the site into a Stripe billboard on day one.

Derek Andersen cofounded Startup Grind and later started Bevy. On the Indie Hackers Podcast he sits with David Spinks, founder of CMX and vice president of community at Bevy. Courtland Allen describes Startup Grind as a global community of entrepreneurs who meet in person and at conferences, which Andersen built after a run of failed startups, beginning as a small support group for founders. Bevy is the company he runs now, software that lets other companies host and run thousands of real-world community events, the same kind of gathering he had been organizing himself. Spinks had built CMX as a community for the people who run communities, then joined Andersen at Bevy.