Smash Notes

How Does Nat Eliason Deliver a Newsletter to an OpenClaw Instead of an Inbox?

Nat Eliason and Felix built the ClawMart Daily, a free letter on how to improve an OpenClaw. Felix writes every issue. A reader does not have to subscribe by email. The page gives instructions for a cron job that checks the ClawMart Daily API, and the reader pastes the instructions into an OpenClaw. Each morning the OpenClaw reads the new issue, looks for something useful, and reports an idea worth implementing. Nat says he had not seen anyone else ship an OpenClaw newsletter, and he calls it a new marketing primitive.

Agent Letters is the product they were launching for newsletters that already exist. A writer adds the address Agent Letters provides. Agent Letters hosts an agent-friendly copy and a link. A reader gives the link to an OpenClaw, which pulls the letter and can surface one item, such as a YouTube interview about a 15-year-old making money with an OpenClaw business. Nat's reason is that people read email newsletters less and already ask an AI tool to aggregate an inbox. The writer keeps writing the same letter. For Nat, Felix becomes the filter.

The Next New Thing · How Nat Eliason’s OpenClaw earned $177,417 · at 26:15 · ·Transcript

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