Smash Notes

Back to How Nat Eliason’s OpenClaw earned $177,417, with Nat Eliason.

How Does Nat Eliason Deliver a Newsletter to an OpenClaw Instead of an Inbox?

Nat Eliason and Felix built the ClawMart Daily, a free letter on how to improve an OpenClaw. Felix writes every issue. A reader does not have to subscribe by email. The page gives instructions for a cron job that checks the ClawMart Daily API, and the reader pastes the instructions into an OpenClaw. Each morning the OpenClaw reads the new issue, looks for something useful, and reports an idea worth implementing. Nat says he had not seen anyone else ship an OpenClaw newsletter, and he calls it a new marketing primitive.

Agent Letters is the product they were launching for newsletters that already exist. A writer adds the address Agent Letters provides. Agent Letters hosts an agent-friendly copy and a link. A reader gives the link to an OpenClaw, which pulls the letter and can surface one item, such as a YouTube interview about a 15-year-old making money with an OpenClaw business. Nat's reason is that people read email newsletters less and already ask an AI tool to aggregate an inbox. The writer keeps writing the same letter. For Nat, Felix becomes the filter.

Transcript

How Nat Eliason’s OpenClaw earned $177,417 ·

The Next New Thing

More from this episode

  1. How Did Felix's Account Take OpenClaw Past a Thousand Dollars?Nat Eliason handed Felix an X account at the beginning of January to test how far OpenClaw could go as an independent entity on the internet.
  2. Why Did Nat Eliason Build ClawMart Over Hosting?Nat Eliason says the PDF showed that people would pay to upgrade an OpenClaw.
  3. Why Did Memory Limits Stall Claw Sourcing?Memory limitations kept Claw Sourcing at twelve grand in revenue.
  4. Why Did Nat Eliason Split Felix Into Iris, Devin, and Tegan?Nat Eliason runs Felix from Discord, with a channel for each project. Paperclip, on the computer Felix uses, lets Felix hand work to other agents.
  5. How Did Half-hourly Check-ins Improve OpenClaw's Code?OpenClaw does not perform well at writing code because OpenClaw is highly optimized for being helpful and for being a good assistant.

People

More answers like this

The other side

Related episodes

Plays from this note through the rest of the episode.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.