Smash Notes
Nat Eliason
Episodes
Notes
The Next New Thing · How Nat Eliason’s OpenClaw earned $177,417
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How Does Nat Eliason Deliver a Newsletter to an OpenClaw Instead of an Inbox?
Nat Eliason and Felix built the ClawMart Daily, a free letter on how to improve an OpenClaw. Felix writes every issue. A reader does not have to subscribe by email. The page gives instructions for a cron job that checks the ClawMart Daily API, and the reader pastes the instructions into an OpenClaw. Each morning the OpenClaw reads the new issue, looks for something useful, and reports an idea worth implementing. Nat says he had not seen anyone else ship an OpenClaw newsletter, and he calls it a new marketing primitive.
Agent Letters is the product they were launching for newsletters that already exist. A writer adds the address Agent Letters provides. Agent Letters hosts an agent-friendly c
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Why Did Nat Eliason Split Felix Into Iris, Devin, and Tegan?
Nat Eliason runs Felix from Discord, with a channel for each project. Paperclip, on the computer Felix uses, lets Felix hand work to other agents. Besides Felix, the Paperclip company has three employees. Iris handles support email and answers about 80 to 90 percent of it. When Iris cannot close a message, she opens a Paperclip ticket for Felix, and Felix handles it or brings it to Nat. Coding goes to an agent Felix named Devin. Nat says the name is not the Devin coding product. Felix likely picked it up because the product already existed. Tegan writes the blog posts and the daily SEO report, then Felix passes the report to Nat. Nat did not add Discord bots for Iris or Tegan. They report to
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Why Did Nat Eliason Build ClawMart Over Hosting?
Nat Eliason says the PDF showed that people would pay to upgrade an OpenClaw. He and Felix then looked for the next product and landed on ClawMart, a paid marketplace for OpenClaw skills and complete packages. A buyer can get a packaged persona like Felix, the full infrastructure, or a single skill. Other creators can list skills of their own. After signup, an API key lets an OpenClaw publish a skill without the owner building the listing by hand.
The hosting offer came first. Nat wanted a service that would deploy and manage an OpenClaw so the owner would not have to set it up. The workflow never felt good, and about five similar businesses were launching every day, so he dropped it rather
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How Did Half-hourly Check-ins Improve OpenClaw's Code?
OpenClaw does not perform well at writing code because OpenClaw is highly optimized for being helpful and for being a good assistant. A separate coding agent runs on a different model and follows a different process to produce quality code instead of quick answers. Felix hands off coding work to the specialized agent and focuses on other tasks.
The coding agent runs in a separate session on Codex whereas Felix runs on Opus. The coding agent has a heartbeat where every thirty minutes the coding agent checks if Felix has created a new coding ticket. Once the coding agent finds a ticket the coding agent takes the instructions and writes the code before pushing the code up to a branch for revie
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Why Did Memory Limits Stall Claw Sourcing?
Memory limitations kept Claw Sourcing at twelve grand in revenue. The team charged two grand for setups and five hundred a month for maintenance but only six people paid before turning the service off temporarily.
After the team created Claw Mart the deployment offering was brought back as Claw Sourcing. One hundred leads arrived and eighty percent of them were referred out to a partner. The system handled short term context well by finding a download link for a customer on ClawMart and sending the information to close the request.
Long running client relationships demanded too much. The system forgot something about a client, promised something that he did not do, and failed to remember s
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How Did Felix's Account Take OpenClaw Past a Thousand Dollars?
Nat Eliason handed Felix an X account at the beginning of January to test how far OpenClaw could go as an independent entity on the internet. Felix built a complete website and created a PDF info product about hiring and using OpenClaw in a business. The product earned over a thousand dollars in sales the first day after launch on X.
The challenge required Felix to come up with a product that Felix could entirely make on his own and have ready for sale by morning. Felix completed the site, the PDF, and all setup except for the Stripe API keys overnight. Nat reviewed the product in the morning and approved the launch. Sales reached over a thousand dollars the first day.
Nat Eliason never re