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Back to How Nat Eliason’s OpenClaw earned $177,417, with Nat Eliason.

Why Did Nat Eliason Split Felix Into Iris, Devin, and Tegan?

Nat Eliason runs Felix from Discord, with a channel for each project. Paperclip, on the computer Felix uses, lets Felix hand work to other agents. Besides Felix, the Paperclip company has three employees. Iris handles support email and answers about 80 to 90 percent of it. When Iris cannot close a message, she opens a Paperclip ticket for Felix, and Felix handles it or brings it to Nat. Coding goes to an agent Felix named Devin. Nat says the name is not the Devin coding product. Felix likely picked it up because the product already existed. Tegan writes the blog posts and the daily SEO report, then Felix passes the report to Nat. Nat did not add Discord bots for Iris or Tegan. They report to Felix, and Felix reports to Nat, because Nat does not want to manage the other employees.

The split waited until Felix was the bottleneck. Some days brought about a hundred emails, plus the X account and the other projects, and the load was polluting Felix's memory and context. The business had done almost two hundred thousand dollars in two months. Nat's rule is not to add agents until a bottleneck is real. Tegan's daily stats are a deterministic script, closer to ordinary code than to a judgment call, so they stay off Felix's schedule.

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How Nat Eliason’s OpenClaw earned $177,417 ·

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More from this episode

  1. How Did Felix's Account Take OpenClaw Past a Thousand Dollars?Nat Eliason handed Felix an X account at the beginning of January to test how far OpenClaw could go as an independent entity on the internet.
  2. Why Did Nat Eliason Build ClawMart Over Hosting?Nat Eliason says the PDF showed that people would pay to upgrade an OpenClaw.
  3. Why Did Memory Limits Stall Claw Sourcing?Memory limitations kept Claw Sourcing at twelve grand in revenue.
  4. How Did Half-hourly Check-ins Improve OpenClaw's Code?OpenClaw does not perform well at writing code because OpenClaw is highly optimized for being helpful and for being a good assistant.
  5. How Does Nat Eliason Deliver a Newsletter to an OpenClaw Instead of an Inbox?Nat Eliason and Felix built the ClawMart Daily, a free letter on how to improve an OpenClaw. Felix writes every issue.

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