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What Did a 40-year Clothing Store Teach a Payroll Founder?
Tomer London says his dad has run a clothing store in Israel for over 40 years and is still running it. The lesson was how many jobs sit on one owner. A bigger company builds a career ladder so a person can stay inside one department. A store owner does not get that. The owner has to bring customers in, finance the inventory, decide what to sell, set the price, and react when a competitor moves in with a lower price or a different product. Taxes change and interest rates rise, and the cash flow still has to work.
There is no wall between a marketing team, an inventory team, and a fraud team. At the start it is one person. Get it right and the business is the reward. Miss it and the job is gone. The same lack of a ladder is why so many immigrants start companies. Coming from another country, as he did from Israel, the culture and the language are full of nuance, and a job can be hard to get. A business is a way to show what you can do and provide for a family. Making that harder to start takes the safety net away.
How Gusto Built a $9.5B Company with Co-founder Tomer London ·