Back to #381: Charles Koch — CEO of Koch Industries, with Charles Koch.
What Would Charles Koch Risk His Personal Fortune on?
Tim Ferriss asks Charles Koch what he would risk his own fortune on, separate from betting the company. Koch says he is already investing all the liquidity he has in Stand Together, plus a lot of his time. He cites demonstrated preference: watch what people do, not what they say. That work is one reason he gets up charged. If he could put one non-commercial line in front of billions of people, he would use Stand Together's "Greater your good," so people would ask what it means. His gloss is to discover your gifts, develop them, and use them in a way that helps others and still benefits you.