Back to Lucky #888 — My Tour of Designing Luck in China, Japan, and Korea.
Why Do Some U.S. Two-dollar Bills Start With 8888?
Tim Ferriss says some U.S. two-dollar bills start with 8888 because the bureau that prints American money sold the luck of the number eight. In 2015 the Bureau of Engraving and Printing offered an uncut sheet of eight $2 bills, and every serial number on the sheet started with 8888.
The sheet had a face value of $16. The price was $58.88, and the production limit was 16,888 sheets. The serial numbers, the price, and the cap each carry a long run of eights. Buyers were paying $58.88 for $16 of currency because the digits were the souvenir.
He notes how strange it is that this enthusiasm reached the printers of U.S. money. The easy joke is that the country already prints plenty, and he sets that argument aside. What the bureau sold was a limited sheet whose numbers were the point.
Lucky #888 — My Tour of Designing Luck in China, Japan, and Korea ·