Smash Notes

Why Allbirds Are Not Available On Amazon

Joey says that once a brand lists their product on a marketplace, that sends a negative signal to their consumer and undersells their brand value. Instead of being compared on price, Allbirds wants to be differentiated by the quality of their shoes, and the difference they are trying to create in the world.

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch · Joey Zwillinger, Co-Founder of Allbirds · at 11:59 · ·Transcript

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