How Did Harry Stebbings Thank New Followers?
Harry Stebbings sent a personal thank-you to every follower who followed him before 50,000.
He typed each note himself. Every night from 1 till 2.30 a.m. he sent 50 to 100 messages. One note said he saw the person was from Sweden, that he loved the Grand Hotel, and that they should let him know when they were in London.
He treated the messages as a customer acquisition flywheel. The next day a recipient would walk into the office, mention that Harry Stebbings had written, and tell coworkers the show was pretty good and worth a listen.