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How Did Twilio Break Into the Enterprise Market · Venture Stories

Venture Stories

Developer Focused Go To Market Strategy at Twilio (With Arthur Johnson And Yasmin Razavi)

Arthur Johnson (@98arthurj), VP at Pure Storage and formerly of Twilio, joins Erik and co-host Yasmin Razavi (@yasminrazavi), GP at Spark Capital. They discuss: - Twilio’s origins as a company for developers by developers and the grassroots efforts they had to spread the world about the company. - Building a team of developer evangelists and why they…

Notes

  1. Twilio put developers first and focused their marketing and outreach on attracting top developers to their product. Full answer

  2. Twilio separated their sales teams into Hunters and Farmers. Full answer

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