Smash Notes
How Did Twilio Break Into the Enterprise Market
at 10:42
Answer
Twilio separated their sales teams into Hunters and Farmers. One group of sales people were tasked to find new leads, while the other were solely focused to upsell their existing base. That strategy, combined with marketing focused around specific enterprise pain points, was what enabled Twilio to transition from individual developers and move into enterprise.
Where this answer comes from
- Show
- Venture Stories
- Episode
- Developer Focused Go To Market Strategy at Twilio (With Arthur Johnson And Yasmin Razavi)
- People
- Arthur Johnson, Yasmin Razavi
- Moment
- Date
People
On this episode
- How Did Twilio Get Their Start With Developers Transcript
- How Did Twilio Break Into the Enterprise Market Transcript