Smash Notes

What Does Justin Jackson Ask When Someone Pitches Him?

at 14:24

From the episode: Startup advice from Justin Kan, Stephanie Hulburt, and Naval

Answer

Justin Jackson says that when someone pitches him, especially a product he already has a version of, he asks what makes it better. A new Slack competitor gets that question. He uses the same test on Transistor.fm. One difference he wants on the homepage is unlimited shows for one monthly fee. A well-known person, forwarded to him because of a big audience, asked what made Transistor better than Libsyn. After about five rounds of answers, Jackson decided the sale was not worth the time and walked away. If you are hard-selling every lead, he says, that is a bad sign, often desperation. The useful skill is knowing when to stop and find someone else.

Where this answer comes from

People

On this episode

More answers like this

More with Justin Kan

Related episodes

Plays this note, then the next one on the page.

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.