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How Did Toto Wolff Buy Into the Mercedes Team?

Toto Wolff says Mercedes asked him to run the team because a corporate structure was not winning, then helped him buy a stake he could not afford on his own.

The company had bought the small team that won the championship in 2009, the first Mercedes Grand Prix squad with its own engines and its own chassis. It underperformed. Until 2013 it had won a single race. Wolff was running Williams with the founder, and Williams had won a race too. A board member asked how a private little team could win when Mercedes could not. Wolff looked at the numbers. Mercedes wanted world championships. He said one of them was wrong: he thought the budgets matched, and he was aiming at the top six. They said Mercedes spent 100 million more. He said the extra money went to Michael Schumacher and Nico Rosberg, while his pay driver from Venezuela had won a race. They disliked the comparison, and he went back to Williams.

They later said a corporate Formula 1 team does not function and needs someone who can decide on the spot. He turned down head of Mercedes Motorsport because he owned part of Williams and had always been an entrepreneur. Mercedes had bought back a 40 percent stake from an Abu Dhabi sovereign fund. He would put in only a conservative sum, because he had been through financial hardship and did not want to return to it. They financed the rest.

Transcript

How Toto Wolff built the most valuable team in F1 ·

Cheeky Pint

More from this episode

  1. How Early Can You Spot a Formula 1 Driver?Toto Wolff says a kid's karting shows pretty early whether that kid can become a professional racing driver. Even the tiny ones stand out against their peers.
  2. Why Does Mercedes Refuse a Genius Asshole?Toto Wolff says an extraordinary scientist or engineer without humility, integrity, honesty, and enthusiasm has no future at Mercedes, and there is no place…
  3. Why Did the Formula 1 Cost Cap Shrink Long-term Research?Toto Wolff says the Formula 1 cost cap, about 200 and a bit million dollars a year, shrinks long-term lab work because every engineering resource counts…
  4. Why Is Toto Wolff in Two Minds About Formula 1 Rules?Toto Wolff is in two minds about writing the Formula One rules. The innovation part of him, and the engineers he listens to, want free reign.
  5. Was Toto Wolff a Private Equity Investor?Toto Wolff was neither a private equity investor nor a venture capital investor.
  6. Why Can an Owner Take a Longer Bet Than a Hired Boss?Toto Wolff says an owner can make a call and keep the job, while a hired boss who skips the hierarchy can lose the job for the same decision.
  7. How Much Profit Does the Mercedes Formula 1 Team Make?Toto Wolff says Mercedes Formula 1 generates around a billion dollars in revenue and a 30 percent profit margin, about 300 million of EBIT.
  8. Why Does Toto Wolff Refuse to Sell Mercedes?Toto Wolff says none of the owners wants to sell Mercedes shares, because they believe in the long-term path of the team and the sport.
  9. Was Taking Williams Formula 1 Public a Success?Toto Wolff says listing Williams was not a success.
  10. Will the Madrid Circuit Add More Straights Next Year?Toto Wolff thinks the Madrid circuit will change its layout next year to add more straights.
  11. Can Toto Wolff Leave the Team and Still Own Mercedes?Toto Wolff says a clean break is probably not possible if he and his family keep owning the team.

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