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Back to Advice Line with Tope Awotona of Calendly, with Tope Awotona.

What Is Builder Gel at the Nail Room?

Danny, who owns The Nail Room in Greer, South Carolina, says builder gel is a clear, thick gel applied to the natural nail so the nail gets stronger. Color goes on over the gel. When a client comes back, the color comes off, the new growth is filled in, and the nails are painted again. The gel never has to be soaked off.

Most salons glue on artificial tips, then soak those tips off in acetone, which keeps thinning and damaging the nail. The Nail Room opened four months ago, and gross sales just hit $100,000. Danny had been a stay-at-home mom for five years and has three little ones. She did her own nails at home, went to nail school after her husband encouraged her, and worked out of a room in her grandma's house. That technique filled her book within a couple of months, so she and her husband opened the salon. Demand was there, and the business has taken off since.

Grokipedia·South Carolina

Transcript

Advice Line with Tope Awotona of Calendly ·

How I Built This with Guy Raz

More from this episode

  1. What Is Calendly's AI Assistant Kali?Tope Awotona says Calendly's AI assistant is Kali. The company has repositioned from a scheduling platform to a meeting assistant platform.
  2. Can Founders Ship Software Without Much Money?Tope Awotona says founders can still launch application software without a lot of money. A frontier lab needs billions of dollars.
  3. Should a Hardware Startup Manufacture at Home or Overseas?Guy Raz tells Dominic, who makes the Newlane folding bike helmet in the United Kingdom, to pick one path: push the made-in-the-UK label as a premium, or…
  4. Who Should a Bike Helmet Brand Market to?Tope Awotona tells Dominic, who makes the Newlane folding bike helmet, to market to the person who gets the rider to wear a helmet, not only to the cyclist.
  5. Should a Founder Pause Growth for a New Baby?Guy Raz tells Ivana, founder of Playfield, that an ambitious founder may need to put the brakes on for a couple of months.
  6. Why Did Calendly's Marketer Become Customer Success?Tope Awotona's first employee at Calendly was an engineer. The next hire was a marketer, brought in to grow the top line and increase demand.
  7. Should a Full Nail Salon Open a Second Location?Tope Awotona tells Danny, who owns The Nail Room, not to open a second location yet.
  8. How Should a Small Brand Pick Which Sales Channel to Focus on?Tope Awotona says a small brand should pick one or two sales channels and put 80% of the founder's time there, while still keeping some diversification.
  9. Why Build Calendly Around the Customer?Tope Awotona says the lesson 13 years into Calendly is to build a business around a customer and not a product, and he calls that shift maybe the biggest…

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