Smash Notes

Back to Episode 12: Owen Williams, with Owen Williams.

Why Did Owen Williams Start Charged Newsletter

Owen was a journalist, addicted to Twitter, with a personal audience of 20k people. He began to worry that Twitter was going to go away, and he would lose his followers and not be able to be in touch. Charged seemed like a great way to provide value to his followers, while also writing regularly on the topics he found interesting.

Transcript

Episode 12: Owen Williams ·

Bet on Yourself

More from this episode

  1. How Do You Know If Your Newsletter Is InterestingStop doing it and see if anyone notices. In case of Charged , Owen took a break for a couple of weeks and got flooded with questions.
  2. Why Is My Newsletter Open Rate So LowClick-tracking software puts an invisible pixel at the end of the newsletter template, but Gmail will partially hide your email if the content is too long and…
  3. Why Do Advertisers Judge Newsletters by List Size?Advertisers often look at lists sizes first, instead of looking at open rates for a newsletter.
  4. How Does Offscreen Magazine Do AdsKai, the founder of Offscreen, sells only a few spots for ads that feature only the logo an two lines of text for each advertiser.

People

More answers like this

The other side

Plays from this note through the rest of the episode.

Note

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.