Smash Notes

Back to Episode 12: Owen Williams, with Owen Williams.

Why Is My Newsletter Open Rate So Low

Click-tracking software puts an invisible pixel at the end of the newsletter template, but Gmail will partially hide your email if the content is too long and require the user to click-through in order to download and see the rest of the message, therefore never triggering tracking for emails that were not fully opened. If you have a newsletter and are seeing very low click-through rates, this might be the case, and your solution is to redesign the template to fit within Google's limits.

Transcript

Episode 12: Owen Williams ·

Bet on Yourself

More from this episode

  1. How Do You Know If Your Newsletter Is InterestingStop doing it and see if anyone notices. In case of Charged , Owen took a break for a couple of weeks and got flooded with questions.
  2. Why Did Owen Williams Start Charged NewsletterOwen was a journalist, addicted to Twitter, with a personal audience of 20k people.
  3. Why Do Advertisers Judge Newsletters by List Size?Advertisers often look at lists sizes first, instead of looking at open rates for a newsletter.
  4. How Does Offscreen Magazine Do AdsKai, the founder of Offscreen, sells only a few spots for ads that feature only the logo an two lines of text for each advertiser.

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