Why Do About Seventy Eight Percent of Kalshi Visitors Look at the Data Without Placing a Trade?

A report said seventy percent of visitors to Kalshi look at the data and do not put money behind a prediction. Luana Lopes Lara thinks the share is higher, maybe seventy eight percent. People do not open a sports book just to read odds, because the price is the book's margin. They come to Kalshi for market-driven information that updates in real time, and some treat Kalshi as a substitute for Twitter or the New York Times.

Prediction markets incentivize truth. If you are right, you make money. Twitter incentivizes clickbait, and the most extreme post collects the likes. On Kalshi, an absurd claim loses money.