How Did Dnsimple Limit Automated Clearing House Payments to the Yearly Business Plan After Larger Customers Refused Credit Cards?

On the show, DNSimple changed billing so larger customers could pay by ACH. A credit card was the only payment option in the early days. Bigger companies refused credit cards because procurement and billing follow a structured process, and ACH became a feature only at higher tiers.

In the early days, the only way to pay DNSimple was a credit card. As the years went on, larger companies said a credit card would not work and they needed to pay by ACH. A $5 a month plan paid by ACH every month does not work, because the bookkeeping alone is a nightmare. DNSimple limits ACH to yearly plans that exceed some amount in a year. ACH stays off a yearly professional plan and stays on a yearly business plan.

The speaker had no idea how larger customers would run procurement. Designing for the real constraint let DNSimple grow slowly into larger customers, rather than building every feature up front.