Smash Notes
Why Does Bernard Huang Say the SEO Industry Is Full of Misinformation?
at 1:16:48
Answer
Bernard Huang, cofounder of Clearscope, says SEO collects bad information because Google has never plainly explained how ranking works. Facebook ads, Google Ads, and an influencer package all state a price and a deliverable. A click costs something. An audience has a size. SEO is a black box. Nobody really knows the algorithm, and it changes, so a tactic from two years ago may not work now. He compares SEO practitioners to doctors. Their guesses beat a layperson's, and they still do not fully know. That is why someone who ran SEO inside a large company, then left, can find the old playbook does not transfer.
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