Smash Notes

How Do You Price a Product, Subscription vs. One Time Pay

From the episode: The Evolution of Knowledge through Digital Courses Guru Chris Castiglione

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Answer

Pricing is something you might have to struggle with and do a lot of testing on to figure out what customers in your market are willing to pay. One Month had courses with different pricing and different value proposition for each, and that was really confusing for the customers. A simple annual price seemed easier for One Month customers to subscribe to.

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