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Back to The Evolution of Knowledge through Digital Courses Guru Chris Castiglione, with Chris Castiglione.

How Do You Price a Product, Subscription vs. One Time Pay

Pricing is something you might have to struggle with and do a lot of testing on to figure out what customers in your market are willing to pay. One Month had courses with different pricing and different value proposition for each, and that was really confusing for the customers. A simple annual price seemed easier for One Month customers to subscribe to.

The Evolution of Knowledge through Digital Courses Guru Chris Castiglione ·

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The Media Mindset

More from this episode

  1. How Did Chris Castiglione and Mattan Griffel Start One MonthOne Month started in 2013. They were teaching at General Assembly when coding schools just blew up and everybody all of a sudden wanted to learn the code.
  2. How Did You Decide Which Programming Language to Start WithRuby on Rails was the first choice because it was a young and hot language at the time.
  3. What Are Mistakes to Avoid When Doing an Online Education BusinessThe first year, One Month was the number-one course on learning to code.
  4. How Does Chris Castiglione Decide What One Month Gives Away?Chris Castiglione explains on The Media Mindset how One Month chooses what to offer for free.
  5. How Has the Consumer Behavior Change With an Abundance of Code SchoolsIn a now competitive field like code schools and lessons, people shop around and have more preconceived expectations, especially around pricing.

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