Smash Notes

Back to The Evolution of Knowledge through Digital Courses Guru Chris Castiglione, with Chris Castiglione.

How Has the Consumer Behavior Change With an Abundance of Code Schools

In a now competitive field like code schools and lessons, people shop around and have more preconceived expectations, especially around pricing. One Month is often asked how they are different from Udemy, and why One Month courses cost more. Chris and Mattan have to constantly defend their value proposition. Meanwhile, in a more niche field, where there's no competition, schools can offer anything and sell it with ease.

The Evolution of Knowledge through Digital Courses Guru Chris Castiglione ·

Original audio is not currently available.

The Media Mindset

More from this episode

  1. How Did Chris Castiglione and Mattan Griffel Start One MonthOne Month started in 2013. They were teaching at General Assembly when coding schools just blew up and everybody all of a sudden wanted to learn the code.
  2. How Did You Decide Which Programming Language to Start WithRuby on Rails was the first choice because it was a young and hot language at the time.
  3. What Are Mistakes to Avoid When Doing an Online Education BusinessThe first year, One Month was the number-one course on learning to code.
  4. How Do You Price a Product, Subscription vs. One Time PayPricing is something you might have to struggle with and do a lot of testing on to figure out what customers in your market are willing to pay.
  5. How Does Chris Castiglione Decide What One Month Gives Away?Chris Castiglione explains on The Media Mindset how One Month chooses what to offer for free.

People

More answers like this

Related episodes

Weekly highlights

One letter a week.

The notes worth hearing, with the minute they were said.