How Did Fifty People on One Problem Lead Companies to Buy Braintrust Three Months Later?

Many companies build internal tools for common problems like evaluation of large language models. The companies later decide to buy specialized software and redirect engineers to higher value work.

Braintrust offers an evaluation suite for enterprise customers. During early customer calls companies often said internal teams already worked on the problem so the companies did not need the product. The companies called back three months later. The companies then explained the internal team resources should go to something else because the work was not secret sauce. Fifty people worked on one problem. The software covered the whole surface area in ways the companies never will. Three engineers should deploy somewhere else so the companies could use the software.

The approach allows companies to avoid building every customization across platforms and data sources.