What Is the Most Difficult Part About Sales and Marketing

According to Hiten Shah, the most difficult part of sales and marketing is getting used to the grind. Doing the same set of things over and over and over again. Sometimes with such mediocre results that you think about giving up right before striking gold.

Why Are Sales and Marketing Such a Grind

As you try to sell your product, you do many things most of which don't work, and you have to keep trying many different things until something actually works. Then, you do more of that. It is hard to do the same thing over and over again in hopes of an outcome, but if you stop trying, then it would definitely not work.

How Do You Get Through the Grind of Sales

Make it personally meaningful. Instead of focusing on the results of the sales process, fall in love with the work and the people you meet along the way. Regardless of the outcome, the people will always be there later, and that connection you can take with you forever.

How Do You Stay Motivated Doing Marketing

Marketing feedback loop is pretty quick. You can post something on the internet and see the results pretty soon. Then you can focus on iterations, and improvements to these measurable results.

The Startup Chat with Steli and Hiten

The Sales & Marketing Grind

Today on The Startup Chat, Steli and Hiten talk about the Sales & Marketing Grind. This episode is inspired by a tweet from Hiten that pointed out how marketing is a grind, one that you need to get used to, as it requires you to do the same thing over and over again in order to be successful. In today’s episode of the show, Steli and Hiten talk about the…

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Notes

What Is the Most Difficult Part About Sales and Marketing

at 0:49 · Transcript

According to Hiten Shah, the most difficult part of sales and marketing is getting used to the grind.
Doing the same set of things over and over and over again.
Sometimes with such mediocre results that you think about giving up right before striking gold.
Why Are Sales and Marketing Such a Grind

at 2:44 · Transcript

As you try to sell your product, you do many things most of which don't work, and you have to keep trying many different things until something actually works. Then, you do more of that.
It is hard to do the same thing over and over again in hopes of an outcome, but if you stop trying, then it would definitely not work.
How Do You Get Through the Grind of Sales

at 6:45 · Transcript

Make it personally meaningful. Instead of focusing on the results of the sales process, fall in love with the work and the people you meet along the way. Regardless of the outcome, the people will always be there later, and that connection you can take with you forever.
How Do You Stay Motivated Doing Marketing

at 9:12 · Transcript

Marketing feedback loop is pretty quick. You can post something on the internet and see the results pretty soon. Then you can focus on iterations, and improvements to these measurable results.